Productive Web Design for Your Business

Any business looking for a web designer will find there is a wide range of web development companies providing website development services. Simply go to your favourite search engine (Google) and type in “web design” and the results will show hundreds and thousands of website development providers. The web design industry is very competitive, so how do you find a web design company which not only offers good design but also provides a website which has a the ability to achieve good ranking on search engines?

Listed below are some important website design tips:

Meta Tag Data – There are three types of meta tag data:

Title Tag – The title tag is important for website design search engine optimisation. The title tag is used to form a part of a search engine result. It is important to keep your title tag short but also try to list the most common keywords in your web page title tag. Each web page on your website can contain a different title tag.

Keyword Tag – The keyword tag contains words or phrases that potential visitors will use in search engines to find your business website. The main text on your website should also contain these keywords. Each page on your website should focus on a specific keyword and the text information on this page should reflect against this chosen keyword.

Description Tag – The description tag is normally placed under your title tag and should contain a short description about your business. This is an opportunity for you to sell your products and services to your potential clients. Search engines use the description tag to form a basic description of your business in search results. It is advisable to keep your description tag short and straight to the point. Get your message about your business within the first two lines of description text.

Some other useful tips:

Keep your website up to date. Old information contained on your website is OK but new information is always more informative. A good idea to is build an archive system so you can keep old information but also provide your visitors with up to date information.

Do not write an essay about your business. Try to get your text information concise and informative. Split your information in to pages if you need to have a lot of text information on your website about your business.

Make sure your website is visually appealing. In most cases what you like in terms of design and not be the same for your client base. Get you designer to create an example home page as a graphic file and have the file sent to via email. Send this file to at least 20 – 30 other people, some related to your business and people outside of your business and get some feedback. Based on the feedback you will be in a better position to direct your designer / developer.

Change the images on your website at least once a every three months. If you use images on your website try to update them with new images every three months. People who visit your website often will see that you are keeping your website up to date. Use the alt tag to add a text description of the image, the is an opportunity to add more keywords to the main body of your website.

3 Significant Photoshop Elements for Website Design

One needs to be very careful when a website design is done with the help of Photoshop. One needs to keep in mind that this is not a print media and the website has to be made as much interactive as possible.

Comfortable Navigation:

Usually the final pages are very crucial for converting the visitor into a buyer. How to make the visitor reach and read those final pages? This is dependent on navigation. If you want to reach a destination and the road to it is very confusing it is possible that you may get confused and lose your way. Same is the case with the website. Navigation is about the route and number of clicks to reach the final destination. If the links provided in a webpage are confusing it is possible that the visitor may not even reach the final webpage. To realize the full potential of a website, it is usually mandatory for the visitor to reach and read the final pages. For this the navigation should be so easy that the visitor reaches the final pages in the least number of clicks. The website layout has to be planned meticulously and the Photoshop should be used to make the layout simple and navigation easy.

Website Width:

The monitors of the yesteryear had a screen width of 14-15 inches. The screen resolution was small. The websites are designed for these two specifications. Times have changed and the computers have evolved a lot. The number of computer with LCD screen is increasing exponentially. The screen resolution is also higher. Most of the monitors have screen resolution 1024 pixels and 768 pixels. This change in the hardware makes it necessary for the website to have a higher screen resolution and of a broad screen width. While designing a website with Photoshop this issue is very crucial.

Webpage versus paper:

Design on paper is very different from website design. What may look beautiful and attractive may not look so impressive on the website. The main difference between the print media and website is regarding the content. The visual content like images and animations hardly add any extra load to the paper print. On the contrary website design requires the designer to balance the visual content and text content. The visual content are more effective at converting the visitor into buyer but add to the downloading time.

Web designing requires that appropriate CSS style sheet be used to style the text and place them into the html code. The content management system can also be sued to insert the text content onto the website.

While using the Photoshop for website design one needs to be careful and it is always advisable to avail the services of a professional web design and development company.

Website Design for Better Accessibility

The days of scrollers, dragable elements, gaudy animation, etc are over, as far as website design is concerned. Even though designers have long prided themselves on their ability to create ‘unique’ structures for their sites, they have, in fact, stuck to the same, mundane elements that have rarely helped their sites. In today’s age, accessibility is the order of the day. Designers who have not changed with the times have been left alone in this rat race.

When the World Wide Web came into existence, everything that was new and different became an instant hit. But, let us not forget, this is the age of increased awareness wherein a great number of web users know almost as much as the designers themselves! Therefore, designing elements that were considered cool at one point of time, are now not even worth discussing.

Bettering accessibility simply means making a site easily accessible to a greater number of visitors, irrespective of their varied handicaps. Getting into this kind of design you have to be aware that the users’ whims and fancies also need to be taken into account. As a web developer or designer, you have to be flexible and open to change.

The following important points ought to be taken into consideration by designers:

1) Images – To make images easily accessible, it is imperative that they have a textual equivalent on the site. This equivalent should not necessarily be in the form of a caption, but can also be an HTML coding that ‘describes’ it. You can make use of Alt Tag or incorporate important keywords in the Title attribute of the image.

2) Colour – Accessibility guidelines do not allow designers to use colour as the only means of distinguishing page elements from one another. This means, you need to give users an explanation for the use of different coloured buttons in different menus. They should be clear as to which colour stands for which element in your Website Design.

3) Layout – All operating systems and Internet browsers have varied layout definitions and stylesheets. Accessibility options recommend the use of CSS, or Cascading stylesheets in design.

Apart from these elements, data tables and navigational issues also need to be adhered to when you shift focus to better accessibility for your site. As a designer, you might take time to adapt to change. But, do remember, it is for the benefit of your site, and the business at large.

Why Simple Is the New Golden Rule for Website Design

Minimalist is one of the approaches to website design that will never go out of style and, increasingly, simple web design is the key to success in today’s online world. More than ever before, simplicity has become essential for contemporary websites because users are commonly viewing them on smaller screened devices such as smart phones and tablets. So, what exactly is meant by simple web design? Here, we must firmly distinguish simple from boring. Simple does not mean black and white websites with no images or links, but it does mean website design that concentrates on the user experience to create the most straightforward and convenient website possible.

As I’ve suggested above, simple web design should not translate to a dreary experience for site users, but simple does mean cutting back on the fancy stuff. For example, using brief text in a clear font, on a subtly coloured background, will be easy on the eye and make information much easier to find. A general rule of thumb for all web design, simplistic or not, is to try to limit the colour scheme to no more than three colours. However, it is perfectly okay to use these main colours across the site in gradations of shade.

Another important principle of simple web design is the appropriate use of technology. It can be easy to get carried away with all the exciting new applications that web developers are regularly releasing, but, in order to maintain a site that is widely accessible and does not drive your customers crazy with interminably slow load times, it is best to stick to the essentials only and only use technologies that actually add some value to your website and user experience. When Flash technology was first introduced, many business owners added Flash features to their website designs, but it’s incompatibility with mobile devices and some popular internet browsers have caused many ongoing regrets for businesses and problems for their browsing customers.

In order to simplify an existing website design, a great way to begin is to eliminate all elements that are not completely essential. Consider each and every element of the website such as fonts, colours, animations, graphics and applications to ensure that each element of the web design actually adds to the impression of your company rather than distracting site visitors away from your intended aims – that is, the goal activity you would like them to complete (for example, making an appointment of completing a purchase). You should also make sure that any additional applications and linked pages that are essential to the functionality of the website load quickly and are as accessible as they can be.

It’s also much easier to create a professional impression with a beautiful minimalist web design. The misuse of technology and the over-use of flashing headlines, fancy fonts, poor quality graphics and garish colour schemes are almost always certain to drive online customers away and make them doubt your services, no matter how much expertise you truly have to offer when it comes to your industry. Not only is simple web design more compatible with a wide range of browsers and monitors, it can gain you respect and customer respect.

Just some of the reasons that simple web design is gaining so much publicity recently include allowing viewers find the information they need quickly and easily, a much higher rate of search engine compatibility and for you, a faster, cheaper and more easily maintained website. With all these benefits and more, it’s not hard at all to understand why more and more website owners are adopting the minimalist approach to website design.

What is the Graphic Design For a Better Looking Website?

Graphic design can be a boon for your website or curse if done wrongly. Visual pleasure is the strongest asset and quality of any website which makes them a visitor attracting medium. No matter how good your online content and information is useful for the end user, if it is not presented well and have unattractive graphic design, visitors would not devote enough time to see your website and would exit it quickly. Graphic designing is an art it is the designer’s job of combining art with technology for better functionality.

A website has only few seconds to impress the site visitor, an image conveys thoughts and can be a substitute for thousands of words too. Therefore graphics on the home page has to be eye-catching and sensible enough to keep the potential customers hooked to your website for long.

For better website speed try to stick to graphics of lower resolution, you can have high-resolution graphics if it’s necessary for the website. In case your graphic image is too big, it can be broken down to small modules so that loading is faster. The graphic that is being used should be related to the website and its content and should not look out of place. Not all computers of the target customers are equipped with faster downloading speed and better connectivity, so keep the graphic design simple that can be assessed by simple connection as well.

Before designing the final graphic, consider the dimension of the graphic images, and then these images are assigned sizes by specified width and height during the process of tagging. This procedure makes sure that exact position of the graphic image placement is known to the browser. It helps in instantaneous displaying of text along with graphics that is being loaded. So that the site visitors can read the text and see the graphic image simultaneously. Assigning all images description is essential which can be done by alt-tag function for each image separately.

This option is extremely useful in times when a visitor is not able to view the graphic image for some reason, here they can at least have a short description about the graphic design. Good content and graphic design go hand-in-hand for website success, putting up images where content is required would not serve the purpose.

Well-designed graphic design can form long lasting positive impression on the visitors motivating them to come to your website again and again. The home page is the most important page of your website, so make it attractive and information source giving a gist about what your website is all about.